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BRANDING VIDEOS - Prices start at $399.
Websites often need to convey sophisticated and complex information. Online studies have proven that such information can be communicated more effectively through the use of video, as opposed to the use of text and graphics only. This makes video the ideal medium for creating powerful branding messages.
Did you know that:
This huge boom in viewing figures can be attributed to a number of factors such as huge advances in video compression and streaming technology, but, whatever the reason, the fact is that watching video online has entered the mainstream. A good Branding Video can make a real difference, a distinctive difference between your company and your competitors. You can use the videos to do things that other people in your market are failing to do well. There are a number of reasons for adding Branding Videos to your site and, unlike viral and conversion videos your Branding Video can help you achieve multiple goals without detracting from the video's success. This video can also take the strain away from your customer support team. Linking your videos to a FAQ or any other part of your online support can help answer some of the questions that would otherwise make their way to a customer representative. Branding videos can usually be found in three locations:
Video needs to serve the site it sits in. It is not enough to deliver a fancy-looking movie on a site's home page. Instead, video must be part of a holistic strategy for the particular page it appears on. Like the video on this page it can be found on YouTube (offsite), this page of the New Path Media site and on the New Path Media page on Merchant Circle (offsite). This is all well and good but why Video?
Once you have produced a Branding Video you are happy with, you owe it to yourself to exploit it in as many of these ways as you can. First of all you want to ensure that people can find your video. Make it as visible and as accessible as you can.
The video above is an example of an inexpensive approach to make a Branding Video for your Web site. Keep it under 2 minutes, make it simple and focus on one topic. Contact us today for more info. Call 404-228-2444 or send an e-mail to info@newpathmedia.com.
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New Path Media |
Atlanta, GA 30345 | 404.228.2444 |